The company says that thanks to this communication, it has been able to make informed decisions about which features to include in the phone, and even where compromises have been made – for example, the battery is fixed, rather than replaceable – they’ve ensured it’s as close to what people wanted as possible (it can last well over a day).
Of course, this is partly possible because OnePlus isn’t a giant multi-national corporation, but that’s not a bad thing either. Whether it’s through competitions, questions, or simple conversation, it appears OnePlus really does want to hear from you. OnePlus has communicated with its future customers from day one.While both are used to drip-feed news of the OnePlus One, they manage to rise above being cheap marketing tools by engaging supporters. Beginning with its ambitious plan to build the best smartphone possible, it has been running a busy forum, and an equally informative Facebook page, asking what people who may buy the phone actually want. When’s the last time any smartphone manufacturer talked to you honestly about a product it expects you to buy? We’re willing to bet it’s a pretty rare occurrence, but it has been OnePlus’ strategy right from the start. When’s the last time Samsung asked your opinion about a future phone? Strike that. OnePlus has adopted a similar strategy, and seems to be equally dedicated to keeping its growing army of supporters happy. CyanogenMod is a user-driven operating system its many fans develop and promote the software, rather than using focus groups to tweak it, and an overblown marketing campaign to get the word out. The inclusion of CyanogenMod on its own is interesting, but it’s the parallels between it and OnePlus that really makes it a great match.
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That said, the software still provides all the usual Android benefits, and all Google’s proprietary apps can be installed separately, so no one will miss out. It’s incredibly customizable, and its installation means the OnePlus One will be an Android hacker’s dream, due to its open nature. The presence of CyanogenMod’s software does edge the OnePlus slightly into overly geeky territory. Instead, OnePlus has partnered with CyanogenMod, which has produced a subtly tweaked version of its popular aftermarket edition of Android.
OnePlus is using Android on its first phone, but it’s not a plain vanilla version, or one covered with a divisive custom user interface (see: HTC One and Galaxy phones). Don’t forget, this is going to cost less than $400. In our spec-obsessed world, this ticks all the right boxes. It also comes with 4G LTE, a 3100mAh battery inside (bigger battery than most phones its size), a set of stereo speakers, and a choice of 16GB or 64GB of memory. On paper, that makes the OnePlus One faster and potentially more capable than its peers.Ī 13-megapixel Sony Exmor rear camera will be used on the rear of the phone (a good camera), and a 5-megapixel camera will adorn the front. That’s the same CPU found in the brand new Galaxy S5, the Xperia Z2, and the HTC One M8, except it’s running at 2.5GHz here, and will be assisted by 3GB of RAM. Expect a phone that rivals the thin bezels on the LG G2.įor the processor, OnePlus has partnered with Qualcomm, and fitted the very latest (super fast) Snapdragon 801 chip inside its phone. This should produce a high screen-to-body ratio, on a device with thin bezels for a super-modern look. That’s a big screen, but OnePlus has squeezed it into a device smaller than the Xperia Z1S, which has a 5-inch display.
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How about these specs, eh? The OnePlus One will have a 5.5-inch, 1080p screen produced by Japan Display. The more phones like the OnePlus One and the Nexus 5 there are, the more overpriced the Galaxy S5 and friends will look, and that could end up bringing about exciting, industry-wide changes. It’s great news for anyone looking to avoid signing a contract to lower the initial cost of a new smartphone, without being forced to compromise on specs. A new iPhone, HTC One, or Galaxy S will cost you at least $650, if not much more.Īt $400, the OnePlus One is potentially another amazing phone to add to this very short list. Both are excellent, well-priced phones, but stand almost alone in the market. Because flagship Android phones are really expensive, we usually end up recommending the Nexus 5, or the Moto X when asked which phone someone should buy. We’re very excited about the OnePlus One, and think you should be, too.Ī low price is great for us, and it could help solve what we call the Nexus 5 dilemma.
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